We saw that the breast cancer movement was gaining momentum at a staggering pace, but noticed there was nothing for any men's health issue. When we did a bit of research into the health issues that effect men, it was surprising to learn that the incident rates of prostate cancer were comparable to rates of breast cancer in women. But there was, and still is, a huge gap between the two causes in terms of awareness and funding.
http://www.huffingtonpost.com/tag/prostate-cancer-awareness/
