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The event all started in 2006 when the Word Games regular OMGLAG hosted Word Games' first Secret Santa event. The first gifting event was actually a Christmas in July event! Lag continued the Secret Santa for Word Games that same year in December, appropriately. We may have missed an event or two, but we're still keeping the tradition alive today!
The account OMGLAG isn't active now, but the guy has weaseled his way onto another Gaia account.