Did you think you would expect people to adhere to their wordings and promises?
Those words are of old and in time they are bound to change meaning as time for actualization grows onto them.
Those who rage at the forthcoming of a SweetHeart Ring being given out is bound to be that person that takes everything in the z!F and zOMG! seriously.
Sweetheart ring isn't being given away in the cash shop. It is being given away in a event like the last contest Sisky had for us. I doubt it will affect the marketplace anyway if only one is given out. Even if multiple were given out, people were complaining about the 1 mil and 3 mil inflation of the ring. Now it is 7 mil, so what's the big deal if it gets deflated a little? I own the ring myself and would love for the ring to be inflated so that others can enjoy using the ring. It's my favorite ring in game.