Jumping the gun

[santas cumming]

Gaia has already released ads for zOMG to various magazines,
even though it isn't available to the public. Don't you think it's a bit
early for advertisement?

[[Makata]]

Yep.

Sounds like there was some mis-managment between the developers and the publicists. whee

[Valgex]

Not necessary. Many games in the past and future, like GoW2 have advance advertisement, its to gain hype for the crowd. Its a very good tactic and has fooled me in the past.

[Elenwyd]

same here

[Frankie2233]

wtf is a jumping gun?

[Asamidori]

Frankie2233

wtf is a jumping gun?

http://www.usingenglish.com/reference/idioms/jump+the+gun.html

[Z33RO]

Not at all....pretty much every game is advertised before it comes out. ninja

[soto saki]

The Ads are for sept/oct issues, so not really.

[HighClassBitch]

where was this ad at? I want to read it

[Party IN the Pants]

If you ask me, they should have waited a little bit, they don't even have a release date yet, and of course, something could always happen to slow the developement down

[Vazz]

Party IN the Pants

If you ask me, they should have waited a little bit, they don't even have a release date yet, and of course, something could always happen to slow the developement down

Their targeted release date has been September 22nd for quite some time.

[Mountain Lion John]

Cops Say You Must Refrain

This is done for many games.
Like others have said, it's to raise hype. Why not?

From Squatting, Drinking, Hoppin Trains

[Tessenjitsu]

Yes. The fact that the ads say "PLAY NOW LOL JUST GO TO GAIA ONLINE DOT COM AND PLAY LOL" only adds to the "OMG HOW I PLEY DIS GAEM"

[Mountain Lion John]

Tessenjitsu

Yes. The fact that the ads say "PLAY NOW LOL JUST GO TO GAIA ONLINE DOT COM AND PLAY LOL" only adds to the "OMG HOW I PLEY DIS GAEM"

Cops Say You Must Refrain

True, but to be fair, it's not Gaia's marketing team's fault that people are idiots.

From Squatting, Drinking, Hoppin Trains

[tameasp]

blaugh