I kind of like that it's filled with overpriced and limited recolors--then I don't feel as bad that I can't get in because Loyal sent me multiple "you're in!" PMs and took tokens for every one he sent.
Seriously, though--the "reward" shops have never lived up to what they should be. Gaia already had a gold sink store, and people would be thrilled if it got regular updates. Loyal's and Club Verge should have nice items at nice prices, that stick around long enough for everyone to have a shot at buying them, so people who can shop there actually feel like it's a privilege.