Neku Sakuraba (桜庭 音操, Sakuraba Neku?) is the protagonist of The World Ends With You. He was born and raised in Shibuya, Japan. When Neku wakes up in the Scramble Crossing, he finds that he cannot remember anything except his name, due to his entry fee into Reapers' Game.
Neku is tall and slender, with spiky orange hair in a unique hairstyle and blue eyes. He almost always has his signature indigo headphones on. He wears a sleeveless shirt with a funnel-shaped collar, and an indigo stripe outlined with gold going down the middle. He also wears a sweatband on his left arm, and white shorts held up by a loose fitting belt. He wears black shoes with an indigo stripe outlined in gold, similar to the color and style of his shirt.
"All the world needs is me. I got my values...so you can keep yours, alright?"
— Neku Sakuraba
Neku's personality is generally unsociable; he claims he "doesn't get people", and because of this, he usually dislikes interacting with other people. His opinion of others is so low that he tends to see people only for their use. Neku refuses company, as he feels that friends only drag him down, cause him pain when they fail him and make him feel like "unnecessary baggage" to them. Neku sees society as simply an annoyance that forces their values on him, pester him and expect him to do things he doesn't want to do. As such, he admires the designer CAT for their motto, "do what you want, when you want, where you want".
Though at first his negative world view keeps his friends alienated despite their best efforts, Neku slowly softens as he listens to the advice of everybody around him. He becomes more open and trusting as he gets to know people like Shiki, Joshua, Beat, Rhyme, and Mr. Hanekoma among others. As time passes, he begins to understand more about others and believe in his friends.
In Another Day Edit
In the parallel universe of Another Day, Neku is much more optimistic compared to his "main" counterpart, stating his love for Shibuya and praying to the Lord for a great day. He also has "emo urges" and is a huge fan and skillful player of Tin Pin.