In the winter of 2005 the Noah Foundation, headed by Elia Noah, began negotiations with the Leviathan Stadium to hold a tournament like the world had never seen before. The Heaven or Hell tournament, as it was slated to be called, would play out on a grand scale; stretching from one corner of Gaia to the other to bring hometown heroes out of the ring and right to the public.
To create a tournament like this there was much that needed to be done. Permits needed to be obtained from local governing bodies, sponsors needed to be brought in to cover the expenses of the massive undertaking, and there needed to be a prize meaty enough to draw in even the most uncooperative warriors.
After recruiting the aid of several of Gaia's largest corporations; the Blazestar Empire, Creation Industries, Deity Incorporated, Alphatech Industries, and the Alpha ~ Epsilon Corporation; Elia Noah's dream was finally unveiled to the world.
The Heaven or Hell tournament.
To obtain the financial backing he needed the Noah Foundation had to take a back seat to the multi-billion gold corporations, but who received the credit for organizing the event was of no concern to Elia Noah. His dream would be realized far from the public eye.