Steve Borden (born March 20, 1959), better known by his ring name Sting, is an American professional wrestler, currently signed to Total Nonstop Action Wrestling (TNA), where he is the reigning TNA World Heavyweight Champion in his record-tying fourth reign. He is best known for his tenure with World Championship Wrestling (WCW).
Borden has held twenty-four championships in various promotions throughout his career, and is a fourteen-time world heavyweight champion, having held the NWA World Heavyweight Championship twice, the WCW World Heavyweight Championship six-times, the WCW International World Heavyweight Championship twice, and the TNA World Heavyweight Championship four-times. He is currently the only man to hold the NWA, WCW, and TNA World Titles in his career. Industry commentators have described Sting as the "franchise" of WCW; prior to its cessation, the organization said of Sting, "He is the franchise player of WCW, and perhaps no one better represents the organization than the man called Sting". He is arguably the most well-known professional wrestler to have never performed for WWE.
Borden is the only wrestler to win Pro Wrestling Illustrated's "Most Popular Wrestler of the Year" award four times.