Let's talk about the actual plotline (ish!)
So we open with Ella/Cinderella and her crappy life, working as child labour (basically) for her stepmother's country-style inn. And then there's Jake, who lives on a farm nearby. Essentially, as Ella is doing her job, a giant beanstalk erupts out of the ground. Apparently Jake traded this cow stuffed animal for magical beans. And to avoid the wrath of her stepmother (the beanstalk destroyed the vegetable garden) she and Jake climb the beanstalk!
There, we meet Ray, and eventually Lisa, Glenn, Cody, (and Darren, hinthint shipship) who have all been cursed by a mean witch who mysteriously died five years ago. Yeah, life in the kingdom isn't great.