http://www.youtube.com/watch?v=xpFkrD02t1A
Setting up effective company social media accounts is a bit of a different process than setting up personal accounts and there are some tricks involved. So even if you know how to technically set up these accounts or already have accounts for your company, you may still want to read this article to get some interesting pointers that can help make your efforts more effective.
Limit the scope of your content. Make it a point to target very specific topics instead of broad ones so you can keep your articles relatively short. For example, instead of writing an article that contains comprehensive information about what is what is two way communication in health promotion, narrow down your topics so you can discuss them using 250-500 words or better yet, create article series.
Today, most customers are shopping for the best possible price for a new vehicle. Being in charge of the Internet department I have learned many things that I want to share with you to help improve your performance. Here I have an example email reply to an Internet lead. The customer is already interested and has sent me a few different leads on the same vehicle. They are definitely shopping price. There are a few different tactics I might use. The email I have listed is to establish communication and sell my dealership not just myself.
Have realistic expectations. Be realistic what is two way communication with your goals and objectives. Building a community on-line takes time and does not happen overnight, the first week or the first month of your plan. It takes time for your audience to receive your information, absorb it and engage. Give it some time and stay consistent.
Just do it for free, no costs, no links to sales pages, just put the content up there for free. Give them something they would like and they'll stick around. The key is to have conversations with them. Think of it as you being at a barbecue or a large dinner with your friends. If you own a Book Store, then post some of the books that you like. Or you can post a book of the month.
In the end, it's all about the relationships you form online. If your only motive is to sell, sell, sell everyone you come into contact with, you will find yourself with very few sales and no friends left to sell to. The more people you help get what they want, the more you will get identify the features of two way communication return and this saying especially holds true for social media marketing. This is not direct sales and should not be treated as such. Know who you are talking to and how you can help them achieve their goal and this good will come back to reward you later.
jackson1940 Community Member 
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