Billion Dollar Campaign - Mobile Marketing Today
Mobile marketing generally describes marketing on or using a mobile phone, like a cellular phones, tablets, or laptops. One of the unique features of mobile marketing is that it is often user-initiated and user-controlled, and requires the express consent of the user to receive future communications. Approximately 4.6 billion cell-phones exist globally, compared to 1.1 billion computers. Cellular phones currently outnumber TV sets by over 3 to 1, and PC based online users by over 4 to 1, and also the total laptop and desktop PC population by nearly 5 to 1. Therefore, it is tough to ignore this trend as a way of generating revenue for the business or perhaps for yourself.
Text Messaging For Business
Texting, also called Short Message Service (SMS), has been in use since approximately 1992, and is restricted to 140 bytes per message, or about 160 characters inside the English alphabet. SMS is popular in Europe, Asia (though in Japan SMS has been largely superseded by mobile internet email), the United States, Australia and New Zealand, and is also growing in popularity in Africa. About 3.5 billion text messages are sent everyday.