Email marketing - You are able to send messages that are personalized

That is advantageous compared to print media and broadcast media strategies when promotion, that will limit you to a format. You are given the chance to directly engage your customers using personalized emails by using email marketing. You can segment your list in such a way that you send specific messages to specific groups for better results from your time and effort. This kind of segmentation also makes it simple for you to send only messages which are applicable to the right people at the proper time.