visit us - It has protein, it's from the well-known fitness brand, it ought to be good for you right? Not so fast. With the rapid emergence from the protein bar market, it can be easy to fall prey to a good looking package and a brand name "you can trust" because of so many options to choose from. Nevertheless this is one of the biggest pitfalls you possibly can make when trying to inject ready-made health food, including protein bars, to your diet. Bottom line: Just because it's "formulated for success" or "engineered to give you maximum performance" doesn't mean that's always true. As with anything from buying a car to getting a brand new blender, it pays to do your research.
When picking out a protein bar, I recommend looking at the following main areas:
Overall Fat/Saturated Fat - You'll need some fat in your daily diet. However you don't need a lot of saturated fat, and even another fats should be drawn in moderation. One of the first factors to consider in a protein bar is the fat and more importantly the fats content. You would be shocked at just how much saturated fat is in some of these things. Generally, a great tip-off that this might be the case may be the flavor - anything with "creamy peanut butter" or "chocolate fudge", etc. is typically not a great choice. Your daily nutritional value based on a 2,000 calorie meals are 20g - and really you don't need this much - and some of these bars contain half or more of that value.
Carbohydrates - Less concerning the total amount in your choice, plus more about the break up of the amount. What you want is high fiber content. However what you'll see a lot of the time is high sugar content. Sometimes shockingly so, such as most of the carbs come from sugar. It's Alright to have some, especially if you consider this after a workout, but you don't want 28g of carbs and also have 27 of those originate from sugar. Fiber helps your general digestion as well as keeps you full longer.
Protein - Just how much are you actually getting back in comparison to the two categories above? It may sound obvious, however in general a good protein bar will be giving you around 20g of protein. If you aren't getting that, you should at least see proportional decreases within the other categories. Otherwise, you're really only getting carbs and fats, plus a smattering of protein.
"All Natural" Labeling - Another big marketing technique - "All Natural" will not necessarily equate to "All Good". Sugar, saturated fat, etc. - these all exist in nature. Most likely the source is a bit better, but the ingredients remain.
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