As a business owner, there's a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit.
One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get more sales.
In order to accomplish this, having a professional website should be at the top of your marketing list due to it being your primary marketing piece that's working on your behalf 24 hours a day, all year round.
But just having a website is not enough.
Aside from thinking about keeping your website up-to-date, you also need to be thinking about SEO: Search Engine Optimization.
Now if you're a typical business owner, you may not know a heck of a lot about SEO. It's a term you've heard kicked around and probably understand it's something you should be doing but that's as far as it goes. Because it's such foreign territory for you, you keep putting it off or worse, you hire the first person who sounds like they know what they're talking about.
And this is what many nefarious scam artists are counting on.
So before you embark on any SEO project, read this article over first and get yourself educated on the mistakes many unsuspecting business owners make when they're ready to take action and outsource their SEO to achieve their marketing goals.
Watch Out For The Scammers...
By now, the odds are extremely good that you've been contacted, probably multiple times, by some SEO "expert" telling you how dire your Google rankings are and saying you "must do this or that" to get your website higher up in the search engine rankings.
And if you're not well involved in the online marketing or SEO industry, what they're telling you probably sound very compelling.
You receive promises like:
"We will submit to a Gazillion Search Engines and Directories for $59.95!"
"We guarantee Page 1 rankings in Google!"
"We guarantee thousands of Visitors every Month!"
"Just spend thousand$ with us, plus a $500 monthly fee and we will make you rich!"
Please do yourself a favour and immediately delete those emails or hang up on those callers. These people are trying to scare you into hiring them and making promises that simply cannot be guaranteed. They are scammers that prey on those that don't know any different.
... And Be Cautious of the So-Called "Experts"
But there's also another group of people that requires caution. These people are very well intentioned but simply don't have enough expertise to be giving sage advice on how to get your website search engine optimized.
I have heard from many where their children, business coaches, IT administrators, copywriters and even their gardeners have "great" SEO and marketing advice and sure-fire ways to create instant success.
Yep, expert advice in this field is about as common as ants at http://ibconsultants.weebly.com/find-webite-design-gold-coast.html
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