Every year in June, Apple and Google hold conferences to announce their latest technology. With each announcement, both companies seem to be reaffirming their larger company goals and values -- Apple asserting its commitment to designing and selling quality products, and Google bolstering its mission to collect and organize the world's data with the ultimate intent of monetizing the results with advertising.
These goals resurface through many of the company's business decisions, most recently through the divergent app indexing frameworks promoted by the two companies. For a long time, deep app content has been locked in app code, largely un-indexed and inaccessible to search engine crawlers. The only content that crawlers could get was app titles and descriptions from the various app stores, and from company websites.
Now that both Apple and Google have announced methods for indexing deep content within apps, the situation has dramatically and irreversibly changed. For those interested in the most cutting-edge digital http://myibconsultants.tumblr.com/
