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IDG Ventures India and SAIF Partners pump in $14 million in e-commerce start-up
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Radhika P Nair Peerzada Abrar, ET Bureau Feb 13, 2012, 04.07AM IST

BANGALORE: Technology investors IDG Ventures India and SAIF Partners have closed one of the biggest venture investments in a specialised online retailer, pumping $14 million (Rs 68 crore) into e-commerce firm BrainBees Solutions, which runs baby-care portal First Cry and the newly-launched GoodLife for. No matter simply how much you think you know about Fashion buzzer and in some cases on Online fashion jewellery, see these terrific web pages and be entertained with truly important facts.beauty and wellness products.

The funding, led by IDG, closed on Saturday and underscores the Fashion Jewellery stores frenetic deal-making across the country's ecommerce industry. It comes just a week after online fashion retailer Myntra announced a $21 million funding from a consortium of investors, including IDG, which is leading the wave of risk capital funding for specialist start-ups.


IDG's US arm invested in BabyCenter, which sold baby care products, in the late 1990s. It went on to become one of the best exits for IDG when BabyCenter got acquired by eToys for $150 million worth of stock. In China its investments include online retail major Dang Dang and search giant Baidu.

"With internet user numbers hovering around the 80 million mark, Indian e-commerce inflection is around the corner," Arora said.

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