- Search Engine Optimization (SEO) is a process that allows you to increase your visibility on the search engine result page [SERP]. SEO is not easy, because Google is always changing the algorithm. It is difficult to stay on top. SEO is the process that needs to be up-to-date, if you want to enhance your visibility on the SERP. It is not something you do once and never act on it again.

If you want to have a chance to increase the search rankings, these are the SEO trends you need to know:

Content Marketing: Content marketing is the technique of creating and sharing high quality, valuable content to attract the target audience. Content formats include Blogs, Press Release, Case Studies, E-Books, Infographics etc.

Google Authorship: Google Authorship allows you to link your personal Google+ profile to the content you create. Once you create that link for Google, the search engine result shows your profile photo and the information about your popularity within "Google+."

Social Media: Social Media is a technology that people use to share content, opinion, information, and experience. Social media is about community, conversation, connecting and building relationship with the audience. Blogs, Facebook, Twitter, You Tube, LinkedIn are some popular social media platforms.

Quality Inbound Links: Inbound links are the incoming links to a website. The inbound links are important for SEO because search engines see inbound links to a page as a sign that the content on that page is useful.

Search Engine Optimization does not give instant results. You have to wait to start seeing results. And make sure that your site is the best with fresh and unique content and good structure. You should read all the text on your site to make sure that it is error free and logical, so your visitors can easily understand it. When you have error in your content, the crawler will skip over you. You need a site map, if you want to have a successful result. Spiders can easily access your site through a site map. Extremely large sites may require more than one site map, you should not have too many links on any site map.

Make sure that your website is not being penalized by search engines for doing wrong things, so be committed to doing the right things to see the successful result.