- The way people use technology has changed dramatically over the past few years. With the inclusion of the smart phone, people now have a fully functional computer that they can take everywhere. They use it to talk, surf the web, play games, and download more apps than you can imagine. More importantly for businesses, people use their phones to search the web, and they are doing it differently than they would on a laptop or desktop computer. This is changing results dramatically, and you need to change your marketing strategy because of it.