You will need to believe not about what you believe could be the best wording but what the search engines want to locate or what appears fine when optimising your site. This is done in numerous means whether it is comparing your website to adversaries, or installing a site plugin to assist you for advice such as meta tags and names.
Firstly, names and meta tags have to be general to your business but to the key word you want your site to be shown for. For example Bob's Bakery does not want Bobs Bakery in the meta names it would be more valuable to have Bakery in Liverpool - Bobs Bakery. This is because competitors' engine results are wanted by Google to keep creating the most important sites.
Once more, this is another reason not you as the site owner and to think like the search engine.
There are of course SEO http://www.springer-marketing-seo.co.uk training classes that particular companies offer, this can be not useless should youn't desire to pay again for an SEO company to do something that you consider your company can do.
Making sure your site has on there to update viewpoints and news its site is another important factor since Google now are not accounting far less for on page search engine optimization on account of the spammy backlinks that every guy and his dog are using. This type of SEO separate the poor and the good companies.
This really is useful as it may enable you as the company owner to get on doing the things that are most significant for running the company.
Eventually when you are appearing to do SEO yourself, be sure that the article writing is consistent and very readable. Google can pick up on poorly created posts as even software is never 100% readable to the individual or it spun articles. This creates plenty of abnormal seeming backlinks to your website which in turn may help it become penalised in the foreseeable future.