Search engine optimization is among the countless popular Internet marketing techniques used nowadays. Part of its popularity lies with its techniques.
SEO also attained notoriety because of SEM's techniques. According to many SEO advisors, such as those from SEO Philippines businesses, SEO techniques are divided into two different groups; the one which is recommended by search engines while the other isn't. These are called as the black hat SEO along with the white hat SEO.
White hat search engine optimization entails the usage of techniques that is generally advocated by search engines. According to many search engine optimization Philippines specialists, a technique is determined as a white hat if it doesn't manipulate search engines into thinking this website is not unlawful and conforms with search engine guidelines.
Black hat SEO techniques, on the other hand, involves the usage of deception. Black hat SEO is also known in business as spamdexing. Black hat search engine optimization or one popular example spamdexing is hidding text behind pictures or colored similar to its backdrop. According to a lot of professionals, black hat search engine optimization can give quicker results compared to that of white hat.
Grey Hat search engine optimization
Other than the black hat SEO techniques and the white hat, there also have been techniques that is categorized as a grey hat technique. What exactly is a grey hat SEO? Grey hat SEO involves techniques that is considered as both white hat and black hat. According to many SEO experts, these techniques are great, but might involve some dangers.
Link buying involves purchasing links from high profile websites. The advantage of this is it may provide a website with quality traffic, yet, webmasters would have to pay for this links, which could cost a lot. There is also a hazard involved in this. There have been rumors that new websites with high quality links are often removed in the indexes of Google. This is due to the understanding that this site have been buying links from some other sites which caused its abrupt rise in Google's indexes.