Welcome to Gaia! :: View User's Journal | Gaia Journals

 
 

View User's Journal

illegalyokel7243 Journal
illegalyokel7243 Personal Journal
TiVo buys TRA for $20M to become the Google Analytics of TV ratings
User Image - Blocked by "Display Image" Settings. Click to show.

http://www.getjealous.com/loutishspiral5253/journal/3290167/using-google-analytics-to-improve-usabil.html

Filed under: deals, media

Nevertheless, TiVo seems to be concentrated completely on improving data compiled from the normal TV checking out audience

. Currently, the TRA system matches tv direct exposures from 1.5 million TV homes with certain investment deals. To do that, the firm announced today that it's buying tv analytics platform TRA for $20 million.

TiVo intends to integrate the TRA system into a brand-new TiVo Study and also Analytics device, which might offer metrics and also ideas helpful to advertisers that intend to get one of the most for their money. Basically, TiVo intends to make this data as vibrant and also powerful as the analytics stating for Net website traffic use-- a Google Analytics for television browsing behavior, if you will.

Original image by means of alexskopje/ Shutterstock.

http://motherfaqr.com/benefits-of-small-business-seo/

http://www.youtube.com/watch?v=JwtWM_Kilu4





 
 
Manage Your Items
Other Stuff
Get GCash
Offers
Get Items
More Items
Where Everyone Hangs Out
Other Community Areas
Virtual Spaces
Fun Stuff
Gaia's Games
Mini-Games
Play with GCash
Play with Platinum