Search Marketing Technologies

A lot has been written about the ways YouTube can be used for marketing. Yet, as the world of technology never stops developing, neither do marketing strategies.

It's common knowledge for those who often use search engines to find information on the web that the results you get are often full of videos and images as well as websites, of course. Many users who search info alongside with pictures and sites often watch videos.

You can have your YouTube video in the top of search engine results if you optimize it properly.

Why YouTube

There is no secret that video marketing can be very effective as far as commercial purposes are concerned. You can attract visitors to your website with its help.

YouTube videos can be inserted on your website or blog.

YouTube is one of the most popular and visited social media of the world. When properly placed and optimized, your video and website will get traffic not only from search engines but also from YouTube itself which has its own search engine.

Big quantity of views and clicks on the link of your website will improve the users' factor which will benefit the ranging of your website in search systems. Simply put, the more popular your video is, the more people comment on it, the more it is liked and shared, the better.

YouTube belongs to Google, the biggest search engine. Uploading videos to YouTube will speed up the indexing of your website and YouTube channel. This will also augment the possibility of finding them among the top search engine results.

User Image - Blocked by "Display Image" Settings. Click to show.

Another advantage of YouTube video hosting is that it is free for everyone.

User Image - Blocked by "Display Image" Settings. Click to show.

The Length of the Video

Somehow the length of the video is omitted in many YouTube marketing guides, though in vain. It matters, especially if you want to use your video commercially. According to the marketing experts the length of a commercial video should not exceed 5 minutes and sometimes 90 seconds. The reason is purely psychological. The attention of your viewer weakens with the passage of time. The shorter the video, the more focused, the less bored and the more interested the viewer is.

The beginning of the video is where you get the most attention. Place the most important info at the beginning so that the viewer could catch the idea even if the video may be long and the end of it may be abandoned. But ideally the content of the video should be laconic and catching.

User Image - Blocked by "Display Image" Settings. Click to show.


There is a lot of bad advice when it comes to YouTube marketing. Many of them serve bad service leading to account termination. What are these things you should avoid?

Don't make a pause at the end of the video to avoid the appearance of the competitors' announcements on the screen. This is a losing game.

Don't copy others' tags from similar videos.

Don't place videos on different topics in the same channel. YouTube allows several thematic channels for one user. If you have plenty of various videos, they can be categorized and placed in several interconnected channels.

Don't use cartoon characters to promote your video. This lowers the loyalty of the viewer.