- For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to my difficulties - local SEO. I contacted a specialist Search engine optimization company providing local search engine optimization services. After analyzing my business and its visibility issues, the SEO team presented me by having an SEO package that included a variety of strategies designed to enhance the internet search engine pr of my website and drive increased traffic and purchasers. Let's consider how these strategies worked to advertise my company.

Local Listing Sites: Local SEO utilizes local listing sites (e.g. Phone book, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing regional online research results. The Seo agency provided strategies that helped boost the ranking of my someone's place of business listing on internet websites. Now, if someone else searches for Denver-specific data relating to my company, the information on my business that is stored on each one of these sites appears as a top search result.

With enhanced online visibility, I find more local customers have started to visit this site, that is trying to promote my brand. My service provider took want to choose only local listing sites authorized by Google for promoting my small business.

Backlinking: Local search engine optimization services include building backlinks to a business website. In keeping with Google's latest Penguin update, my SEO supplier took care to build backlinks to this site from reliable websites with content highly relevant to my business. I spotted that relevancy was crucial since the search engines identify keywords on such basis as the backlinks. Another necessary aspect is link speed or even the speed of which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google take a look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.

Social media marketing Promotion: My service provider also used effective social media marketing optimization ways of drive my audience to my website. They built my opportunity profile on popular social network sites such as Facebook, Twitter, Google+ and more and created posts inside them which helped draw local people to my website. They spread the posts via 'Share' or 'Like' buttons. As search engines, particularly Google, show serp's from social media sites (Facebook, Google+, Twitter, plus more) these profiles may also be assisting to drive more organic people to my site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.

Social internet marketing necessitates the maximum utilization of marketing potential using the features (pay for traffic facility, contests, business pages regarding Google+, and more) in social networking sites. If you ask me, focusing on a certain social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the better approach to promote your online businesses.

Online Advertising

Pay per Click advertising (paying money to search engines to show your website on top search engine results) is undoubtedly a powerful way to promote online businesses due to easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my opportunity with PPC advertising services, also called geo-targeted PPC. The advertising was focused on the Denver area, which led to more local customers visiting this site. Both open-ended keywords and focused keywords were chosen for my geo-targeted PPC.