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You got Chihiro involved. It's your fault that the situation ended that way. There's no real trouble that could come from being honest with her, and if you just explained the ******** situation you could get out of it without crushing the poor girl.

But no!
The moment you come to the conclusion that she's not the important target, you give up all attempts at breaking s**t off smoothly.
The monkey wrench she ends up throwing into your plans are nowhere near adequate retribution. The massive knee to the stomach Ayumi delivered is not ample punishment.
Getting sent back in time to deal with an uberbitch elementry school kid who works with demons is not ample punishment.


Fester in agony, Keima. You could totally do your job without being that much of an a*****e.

He goes out with a girl, leads her on continuously, brings her to a somewhat romantic place, and then decides that he wants to be an a*****e.
He did it for a reason, sure. If he didn't, he wouldn't be able to find out if there was a parasitic goddess floating around in her soul. Which would lead to an inability to keep this other person from turning into water.
But there're so many ways to break things off that don't revolve around being a total d**k.