If they decide they need a monetary boost, they'll target their largest audience; the general population. Thus the E.I.s, C.I.s, bundles, recolors, re-releases, holiday themed releases, and things of that nature. They'd look to releasing new items for Aquariums, Alchemy, HoC, and possibly Rally. I'm sure Towns 2 will come with some sort of method for making money. Also, look for new third-party games and other applications that will have pay-to-play features. At this point, trying to get more money out of zOMG! without the release of new content or features, would be paramount to extracting rainbows from a frog's a**.