Noah Maxwell (born November 11, 1991) is the protagonist in Tribe Twelve. Noah created the TribeTwelve Youtube account as part of a project on the Twelve Tribes of Israel for his Religious Studies class before his teacher cancelled the project. He lives in Florida. Because his Twelve Tribes of Israel video project for his Religious Studies class was cancelled, he converted his Youtube page, TribeTwelve, into a memorial for his cousin, Milo Asher. Noah uploaded the only video that he had of Milo as submissions from a tape when they had last seen each other one weekend in May of 2008. After viewing the videos on the tape, Noah realizes that a strange man appears in the videos. Noah also starts being monitored and attacked by a strange entity known as the Observer.
It has been revealed as of The Live Stream Incident that Noah is, or will eventually become, Firebrand, a former member of The Collective.