Loke is very flirtatious with attractive women, being top ranked as the "Mage you want to have as your boyfriend", according to Weekly Sorcerer magazine. When he tried flirting with Erza Scarlet, he nearly got himself killed. Early during his time in Fairy Tail, a troupe of girlfriends was consistently around him. Whilst being amorous, he does not take kindly to those who abuse or take advantage of women. He is very loyal to his friends; for example, he stayed in the human world for a long period of time, despite how harmful it is to Celestial Spirits, in order to save his friend Aries from Karen's abusive behavior.