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BuzzFeed Chief Marketing Officer Frank Cooper to Exit Company - Wall Street Journal
By Steven Perlberg Nov. 28, 2016 12:45 p.m. ET

BuzzFeeds chief marketing and chief creative officer, Frank Cooper, is leaving the digital media company after about a year and a half, according to people familiar with the matter.

Mr. Cooper has overseen BuzzFeeds creative services team and worked with marketing executives and advertising agencies to create sponsored content that runs across BuzzFeeds properties. He was previously a marketing executive at PepsiCo Inc. and AOL.

Mr. Coopers exit comes amid a relatively uncertain period for BuzzFeed. The company recently raised $200 million from Comcast Corp.s NBCUniversal, a sum that doubled the TV giants investment in the company.

But the new investment gave BuzzFeed a post-money valuation of about $1.7 billion, according to people familiar with the matter, meaning that BuzzFeeds valuation was essentially unchanged from NBCUs first investment last year.

BuzzFeed missed its revenue projection for 2015 by about 20% but was on track this year to meet its new target, a person familiar with the situation has said.

Mr. Cooper reported to Greg Coleman, who leads BuzzFeeds ad sales efforts.

Write to Steven Perlberg at steven.perlberg@wsj.com




 
 
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