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Selling services online to a target audience isn't really all that hard if you know the direction in which you want to go. Getting lots of leads won't do you any good if you can't turn those leads into sales. Closing in that most wanted sale will allow you to gain a reasonable share of your target market and take your business to the next level. So regardless of what kind of services you're trying to sell, you should focus your efforts on closing in as many sales as possible by taking the right steps...
Earn the Right: It's a basic idea but one that many fail to grasp: it is important for you to earn the right to ask for the sale. How do you do this? The best way to do it is by living up to your own promises, following up, answering questions, etc. Earning the right involves things like proving to your client that she matters to you and that you are ready to show up on time for every appointment and that you are standing at the ready to serve any need they have however you can. This is an important foundation building exercise and without it you won't be able to keep growing.
Begin with the End in Mind: All of the things you do to turn a lead into a client needs to be very focused and you always need to work with the end goal in mind.
You use this to help launch yourself in the correct direction with a focus on your goals that is clear and that can help you get over initial mistakes in your journey. As you interact with clients more and more keep reminding yourself of your main purpose so that you can actually achieve it and keep moving toward it. If you don't know where you're going, you might unknowingly take the client away from the sale, rather getting him/her close to it.
Give and Receive: When you work with your clients, you need to practice the rule of giving and receiving: when your client needs more information, some extra demonstrations or a sample, you need to be ready to give those things to that client. Of course, you shouldn't allow yourself to just give because when you give in the sales world, you are also asking for something in return. For example, if your client would like a sample of your services it is perfectly okay to ask that client to agree to actually hire you when your sample turns out to be convincing. So the power of giving and asking, both play an important role in the sales cycle. Closing more sales over time involves you proving that you are as committed as possible because if you don't have the commitment you need then it is obvious that the entire process is going to be really hard for you to do. The approach you take is very important when you want to turn a lead into a sale and it is important that you carefully consider every step you want to take.
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