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If you choose to fully optimize your site for search engines, your website will surely reap the rewards. Using this article, you can ensure your site will be seen and avoid problems with search engines.

The most important thing to do is learn about what search engine optimization does and why it works. There are several forms of media that can assist you with learning about search engine optimization. Spend a few days learning about it and taking notes, and you will understand why it is important. Then make the necessary changes to your blog or site.

When coding a site to optimize its search engine presence, keep your CSS and JavaScript files in an external folder. This helps de-clutter the source code for the individual pages, making the pages smaller and easier to manage. It also ensures that any errors in your CSS code won't interfere with the search engine's ability to index your pages.




<img src="http://cdn.pamorama.net/wp-content/uploads/2013/06/social-media-is-the-most-popular-content-marketing-tactic.gif" />

Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.

To optimize your site for search engines, avoid using Flash and frames. They share the basic problem of preventing links to a single page. Spiders can't crawl Flash, so the search engines won't be able to see as much of your site. If you have to use Flash, be sure to include navigation links as well.

Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast.

URL extensions are like differently shaped light bulbs. They all light up a room. In other words, using .html, .htm, or .php will not change how a search engine views your website. You can use whichever extension you choose. There is no distinction, and it has no impact on your ratings.

Use the alt tag (html code) to add keywords to your images. Search engines (as of yet) can not actively search images and create keywords for them. They rely on you to create keywords for their engine searches. More keywords mean more hits for your site, and more search visibility.

Visit your site and check to make sure that the title tag at the top of your window describes the content that you are looking at. Be just click the up coming web site that it contains the keywords that you want readers to associate with your website. If you are a small local business be sure that the key local search words are included in the title tag.

Try to make the pages of your site look similar to make the user experience easier. If the layout of your pages keeps a &buy& button in the same place, or the title in the same location, then not only will the user have an easier time navigating, but so will the search engine spider!

An excellent program to use for search engine optimization is Google's AdWords tool. With Google AdWords you will be able to look up how popular keywords and keyword phrases are, allowing you to select the most popular keywords for your search engine optimization. This will result in better search results for your pages.

Have your page linked within Yahoo and other directories. Having your page linked from those shows the engines that your page is related to the content that is included in that portion of the directory. It's not a huge boost, but it does add a little bit to your overall rankings.

With search engine optimization, your blog or website can get way more traffic by appearing early on lists of search results for terms related to your business. Apply these easy, free, and effective techniques to maximize your traffic and use that traffic to maximize your profits. Why wait? Start now!