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Even though SEO copywriting is not at all new to the net, very many marketers still seem to think of it as regular copywriting. SEO copy is written with a different slant to it because it's optimized for phrases with ranking in the search engines uppermost in mind. Given below are a few simple tips to help you get the most out of your SEO campaign.



When you write with SEO in mind, you'll be using a variety of optimization approaches which includes links in your copy. Placing links in your copy will have an effect SEO wise, so you really need to analyze your overall structure and choose wisely. Remember to use proper keywords for anchor text when you're doing internal linking to other pages. This internal linking structure not only helps you with SEO, but it will help your visitors with clear navigation. Making things as easy as possible for your readers will encourage them to stay on your site. As stated already, the search engines will love crawling your site simply because they favor this type of internal linking structure. ALT tags are not super critical, however youi can gain additional brownie points with Google if you use them. You probably know that you'll need to get external backlinks to your sites if you want to rank in the engines. Of course you can always get a little traffic from backlinks, too. So link building of any kind is important, especially when your aim is to create quality content so you can rank well in search engines.



Do not use flash when creating your copy. Flash does not work with SEO. The search engine spiders won't be able to understand the flash which will hurt your ranking. Besides that, the search engines aren't build to index anything that is even remotely flash. Simply put, if you use flash on your site, then the search engines can't index it.



So for SEO purposes, you need to create text based content that the search engines can read. To ensure your site's SEO, avoid flash, and use text for everything.



Not all sites do this, but you'll notice that some make use of image captions to describe what the image is, or is about. They do not stand out a whole lot, but it's important to use them, anyway. Google knows about them, and that's really all that matters. Yes, just another on-page SEO factor at your complete disposal. Never stuff anything with keywords, but you can intelligently use your main keyword phrase in them.



You will not always have an easy time performing proper SEO copywriting. You'll need to put a lot of work into it especially if you're new to it. Always bear these tips in mind, and put them into practice.