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When developing an online marketing strategy, it can be easy to fall into the trap of spending too much time and effort in the places that count the least. Every such effort will always be, to some extent, uncharted territory, and early ideas about where the focus needs to lie will therefore never turn out to be exactly right. All that this means in practice, though, is that being able to adjust and refine a strategy as new data points crop up will inevitably pay off.<p>

For example, many online marketing strategies begin by giving short shrift to the landing page, an asset that typically turns out to be one of the most important of all. In a great many cases, strategies of this kind put an extremely heavy emphasis on ways of attracting traffic, and it is true that tactics of these kinds will always prove to be important. On the other hand, traffic that never converts into actual, paying business will never be of more than extremely questionable value.<p>

Even while this is a common mistake to make, it is typically an easy one to recover from. The fact is that a good, effective landing page will inevitably be tweaked and tuned as experience dictates, so kicking off a new strategy with a fairly weak one will not necessarily turn out to be a major problem. At the same time, being able to pivot quickly and put a more effective asset in place as soon as the traffic begins to merit the move will also always prove to be important.<p>

That turns out to be fairly easy to do today, thanks to the availability of some powerful tools. The sales landing page service, for example, includes a landing page builder that provides easy access to a collection of proven templates. Starting from these well grounded, established starting points, even someone with relatively little experience can count on turning out something that will deliver results over time.<p>

Of course, creating an effective page will inevitably involve more than just putting a particular design online and sitting back to wait. Services that allow for easy testing of alternative designs and even basic tweaks will therefore prove their value quickly, especially insofar as they can allow a company to adjust to the changing nature of traffic over time. Even in cases where an online marketing strategy turns out to be a relatively poor fit for reality, then, there are often good ways of recovering and going on to success.<p>