The Visit Korea Committee's customer survey of 3, 000 travelers last year found that this beauty products topped their own wish lists, along with 32 percent saying so. That is translated directly into increased sales in the Oriental region.
Exports of local cosmetic products increased by 20. Inside 2012 the upload reached the $ 1 . It was followed by fashion items along with 23 percent as well as tickets for performances with 16 %.
LG Economic Research Institute's recently published report 'Hallyu position via Internet search traffic' echoed the view. The most popular souvenirs regarding Chinese visitors to Korea are small containers of low and also medium priced regional cosmetics brands 'Missha' and 'The Faceshop'.
Indeed, there is a powerful perception that the high quality of Korea treatment products exceeds regarding others, in particular within a dry season.
Nice of Korean cosmetic makeup products has been boosted simply by Korean dramas, given virtually freely through various on-line web sites and mobiles, followers throughout Asia pay out almost instant attention to what the actresses make use of on the screen.
Regional cosmetic companies are enjoying the stardust result. Its big domestic rival LG ELECTRONICS Household and Healthcare posted a 56 percent jump to be able to 446 billion gained.
Its rival LG Household & Health care is also making rapid inroads partnered together with local firms. 1 billion exceeding import initially.
Foreign media shops like the New Document from Singapore detailed the K-dramas' spillover effects on some other industries, saying that this recently ended nearby romantic-comedy drama 'My Love From the Star' has officially taken Asia by surprise. Its low-priced brand The Face Shop has 1, 500 outlets within 26 countries, in partnership with China's Fo Shan, Hong Kong's Colour Mix and Japan's Aeon.
Able C&C, known for its low cost Missha brand, produced 20 percent of it is sales last year inside overseas markets. They have remained in the double-digit growth rate over the past six years. 9 percent last year, publishing $1. Type in 'Korean makeup' and various courses on YouTube about 'dewy, ''glowing' or perhaps 'HD' makeup variations like Korean stars will be listed.
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The actual 'Korean makeup style' is something that covers up your skin flaws however wears lightly in your skin. Since hot and humid weather and air-conditioning help to make skin extremely dried, ''said Hong Myung-hyun, Laneige marketing manager.
Laneige is really a signature brand of the neighborhood cosmetics giant AmorePacific. Its snail cream, that contains snail extract, as well as BB cream are already highly popular in the region.. For Laneige's success, in addition, it carried out researches on 1, 200 Asian women over more effective years.
In Singapore, with high purchasing energy, it promotes high-end skin products, while in the Philippines and Malaysia, that will favor makeup products, the focus is that the products' color remains fresh looking for longer.
Amore's overseas revenue increased by thirty five percent last year in order to 443 billion won, with China sales for 60 % of those. The Financial Times in
November last year, also ran a story regarding Korean cosmetic firms' global success around the back of star energy.
If the K-drama jumpstarted the interest in K-beauty products, what helps to keep it spurring in are the R&D attempts to develop the products that will best cater to the local customers' needs. The analysis found the export of cosmetics goods has been closely associated with hallyu.
Out of 16 countries with the maximum traffics, 11 nations have showed near co-relation with cosmetics export.
Starting with Tiongkok, cosmetic firms are expanding their phone reach, establishing analysis centers and factories to localize their products. Not only do they come in different shades to accommodate numerous skin colors, it allows repetitive software, considering that the humidity fades makeup easily, 'he added.
Amore established the Oriental Beauty Production as well as Research Center within Shanghai, China 7 years ago, and studying different skin types of Chinese women living in 6 different regions. 29 billion in overseas sales, according to the Korea Pharmaceutical drug Traders Association. 'We thought that Asian women have greatest concerns over dry skin
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