Anyone who does marketing for their company knows how important it is to keep your marketing efforts fresh and relevant to your target market. One of the most popular ways to market to your audience is to do video marketing. Here are some great tips so that you can use video in your marketing plan.
http://www.youtube.com/watch?v=OrgK0UnHQjM
Start off in the middle of the action. Don't start by saying, "Hello, I'm so-and-so" or you'll lose the viewer instantly. If you plan to run with the bulls, start the video while you're running! If you make the viewer do a second take, they won't move on to the next video.
Don't ignore captions and subtitles in your videos. Text is as important in a video as the actual moving pictures as it can anchor what's get subscribers on youtube being said in the minds of the viewers. Highlight key words and phrases which make an impact and underline the message the video is trying to get across.
Use video marketing to get more followers. This can be accomplished by offering to give away something such as an e-book or an essay for everyone who shares your video with another person and that person signing up for your newsletter. E-books and articles are a very cost efficient way to drive traffic to your website.
If you are going to be the one doing the marketing in your video, rehearse in front of a mirror first. Rehearsing the script helps you catch errors and helps you deliver your lines more smoothly. You can also consider rehearsing in front of a trusted friend for some constructive feedback.
When using video marketing keep in mind that content is the key. Using content that is untrue or meant to mislead your viewers can be damaging to your business. Always make sure that your videos are accurate and informational. Providing a good source of information will keep people coming back.
Post your videos on YouTube and your primary website. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. The number of views you get on both your site and YouTube will be counted by Google, so no worries.
Video marketing can seem like a difficult nut to crack. It is much easier to do if you inject some humor into your videos. This will always entertain your viewers and keep them coming back for more. Be careful with this strategy and show your videos to others before publishing. You could end up not being funny and making your business look bad.
Tutorial videos are great for marketing your business. Be sure this video provides all the information the viewer needs. It can be mighty frustrating to watch an entire video and then be directed to purchase something in order to receive the entire "how to" guide. People will use your company if you are open and honest and share relevant content with them.
If you are using videos as a part of your marketing campaign, closely monitor all comments and respond quickly. Many times other marketers will post a video comment to your page. Decide quickly if you are going to allow those types of comments to be placed on your YouTube page.
What are your customers asking? Do they want to know how to use your products? Would they like to know how you create each item? To answer them, formulate a video which provides a 3-minute peek into whatever it is they wish to know, you'll find they appreciate your efforts.
Viewer's attention span is low - 10 seconds. They are much more likely to stick around and watch the whole video if you grab their attention right away. How do you plan on grabbing their attention? It all depends on who you are targeting and what your video is about.
Take full advantage of that precious first few seconds to grab your audience's attention. If you get them hooked, they'll stick around for the entire thing. What can you do to hook them? This varies based on your demographics and the video topic.
As you have seen above, using video marketing is very important in the modern era of technology. The current generation watches online videos through YouTube and their social media accounts every single day, so it is important that you are using them as well. Keep the above tips in mind, and your business can succeed.
mercadogkacgmegfy Community Member 
|
|
