http://pinstor.us
And then Tuesdays news hits, and the news that Instagram has vaulted past Twitter to the number two spot hits the airwaves. With at least 400 million users, the Facebook-owned photograph-themed social media site has about 30 million more active users than Twitters 370 million.
Upon reflection, this shouldnt be too surprising given that Instagram took less than a year to catapult from 200 million users to 300 million. It was never considered a bad purchase for Facebook; as time wears on, its starting to look like a brilliant one. Instagrams appeal doesnt appear to be slowing down, either despite the obvious monetization efforts being implemented in recent months. Ramped-up advertising was expected, of course otherwise, why would Facebook buy Instagram at all?
Facebook faced a lot of criticism when it paid a solid billion dollars for Instagram in mid-2012. According to CNBC, Citigroup recently released a valuation of $35 billion for Instagram alone making it a smashing success as a purchase for the worlds leading social media platform.
In addition the drastic increase in Instagrams user-base, the advertisements seem poised to generate much more revenue. Twitter is going to have to move over whether it wants to or not as it has always struggled to effectively monetize its own user-base. For the record, Facebook, itself, has billion active users each month.
