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In my last column, I explained how to use SEMrush to find featured snippets(also called direct answers) that Google is surfacing for your domain. Since they are typically highlighted at the top of the search results, featured snippets can drive a lot of targeted traffic to your site, while also building credibility.

http://feeds.searchengineland.com/~r/searchengineland/~3/fmtsnKBxDFg/swapped-losing-google-featured-snippet-case-study-228899