CTO - Nava Carmon - You can send personalized messages

This is beneficial in comparison to print media and broadcast media techniques when promotion, that can restrict you to a format. By using email marketing, you are given the opportunity to engage your visitors using personalized mails. You can segment your list in this manner which you send specific messages to particular groups for better results from your own efforts. This kind of segmentation additionally helps it be possible that you send only messages which are not irrelevant to the correct people in the best time.