If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Utilize custom tabs. This organizes your information and keeps your site professional. If you have a current promotion, make a special tab for that.
Facebook marketing works best with a defined purpose. Figure out the purpose of your business's Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Contests are a good way to attract people's attention. Try throwing a prize giveaway on your Facebook business page. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite http://www.entrepreneur.com/topic/facebook boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Avoid posting updates that are irrelevant to your brand and customers. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Post anything of a personal nature using your individual Facebook profile.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
If you are going to share links with your customers on Facebook, make sure that they are accompanied by some type of text. This will be looked at more positively than you randomly posting link after link. Posting text will also encourage users to comment, which is a great way to start a discussion.
Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.
Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also. You can see lots of instances where people are getting it wrong or getting it right. People usually are on the lookout for good practices, but they usually don't look into ones that are bad. You need to know what you should not be doing in order to avoid it.
Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don't be afraid to tweet it a few times over the course of the week to help the content gain some traction.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don't have a plan, it's easy to forget to do it! Add this posting to your daily to do list, and never go a day without doing it.
Do not send too many mass messages to your fans. This is a very impersonal way to reach people, and many of them may delete the content before reading it. If you have something to share, create a status update about it. People are much more likely to read them.
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Use Facebook "likes" to your advantage on your profile page. Whatever incentive you have to offer to get them, the more "likes" you have, the better your business will be perceived by onlookers. This will increase your overall popularity on Facebook and make any campaign you hold that much more effective.
Learn the ins and outs of Facebook. The more you learn about this, the better equipped you are to use its features. Simply use the information provided in the Facebook help center to find out information that few users know. This may give you quite the advantage over your competitors.
Use a mixed media approach on your Facebook updates for the best results. Post photos of renovations or new dishes being offered, short videos of people using your product or having fun at your venue, as well as text posts! This will create a varied and more interesting approach for marketing.
You want to show people that you are a real person, so make sure that you link your Facebook business page to your profile. In the section where you are allowed to add administrator's information, place a link to your personal page. You don't have to accept anyone you don't feel comfortable adding, but it will let people know you are real.
When you set up a contest on your Facebook page, make it obvious. Stick it in its own tab and make sure that https://plus.google.com/114448612695096491257/about tab shows within the first three or four tabs. Also, change your cover photo to include notice that the contest has begun and tells fans how to enter.
Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current Facebook marketing strategy. You may find that you are better able to visualize what is necessary to reach success.
