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ORDNING&REDA Has Opened Four New Outlets in Less Than Two Months.
COPENHAGEN, Denmark, December 16, 2011 /PRNewswire/ --

Since mid-September, the design chain ORDNINGREDA has opened

four new outlets, and the company's first webshop is currently in

the making, and set to open in the New Year. One of the new outlets is

located at Arlanda Airport in Stockholm and it is the chain's first

dedicated airport shop.

With headquarters in Denmark, the design chain ORDNINGREDA has

opened four new concept stores within the past couple of months in Rome,

Prague, Johannesburg and Arlanda Airport, Stockholm.

"ORDNINGREDA's existing stores are all located

centrally in big cities. This also applies for our new stores. All the

stores are very different, each with their own local characteristic,

adapted to the market and the specific location. But all the stores have

uniform decor and expression, reflecting the simple ORDNINGREDA

style," says Lars Moller Nielsen, Managing Director of

ORDNINGREDA.

The Rome store is located in one of the older parts of the city, so

the shop has bowed walls and uneven floors. In contrast, the Prague

store is in a brand new modern shopping centre with bright lighting and

high ceilings.

Lars Moller Nielsen always takes a personal interest in the design

and decor of new stores. This is partly so that he can be well

acquainted with the new stores, but it is also part of the chain's

overall strategy for shop design, which is clearly easier to implement

if a single central person is part of the process every time.

The chain's first airport store

ORDNINGREDA has a shop-in-shop at Barcelona Airport, but end

November the chain opened its first own store at Arlanda. The store will

be operated by partners from NK Stockholm as a franchise in line with

all the other ORDNINGREDA stores, and this concept will

continue.

"In the future, ORDNINGREDA want to open more own stores

at locations such as airports or popular tourist attractions such as

Tivoli, where we have had a store since April. As a designer chain, we

want to locate at sites where customers expect to find us. Either

because they want to buy a gift to take home, or because they want to

treat themselves with some special design," says Lars Moller

Nielsen.

ORDNINGREDA are growing and looking to increase their number of

stores, but they are very selective with regard to location.

"We don't want to spread ourselves too much; we'd

rather concentrate on having our own stores in good cities with the

right customer-base and then supplement with locations such as airports.

Furthermore we're looking to have ORDNINGREDA outlets as a

shop-in-shop concept, similar to the outlet we have in the Magasin

department store in Copenhagen. We are currently negotiating with

promising chains of department stores in Canada, Switzerland and

France," says Lars Moller Nielsen.

The strategy will underpin ORDNINGREDA as an affordable,

honest, and reliable luxury brand.

First webshop

So far, ORDNINGREDA has only sold its products from physical

outlets. However, Lars Moller Nielsen is in no doubt that the success of

the retail sector for the future will depend on stores being

supplemented with internet sales.

Therefore, in the New Year ORDNINGREDA products will also be

available from the chain's webshop, which will be developed from

the well established system used for both web development and

distribution by BODUM, the parent company.

User Image - Blocked by "Display Image" Settings. Click to show.

The webshop has primarily been designed for customers in countries

in which ORDNINGREDA does not yet have a presence, but it will also

attract other customers who want to buy goods on the net.

Photos

http://cdn.operateit.dk/ordning-reda/press_pic_dec11.zip



Facts

ORDNINGREDA

ORDNINGREDA designs, produces and sells paper goods, bags and

accessories. ORDNINGREDA products are built on design, quality,

simplicity and inspiration.

ORDNINGREDA was established by two Swedish siblings. The first

shop was opened in Stockholm in 1982. Since 2003, ORDNINGREDA has

been part of the BODUM Group.

Today the chain has more than 40 outlets in 14 countries throughout

the world

New ORDNINGREDA stores, autumn 2011

13 September - Rome 15 September - Prague 10 November - Johannesburg

28 November - Arlanda Airport




 
 
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