COPENHAGEN, Denmark, December 16, 2011 /PRNewswire/ --
Since mid-September, the design chain ORDNINGREDA has opened
four new outlets, and the company's first webshop is currently in
the making, and set to open in the New Year. One of the new outlets is
located at Arlanda Airport in Stockholm and it is the chain's first
dedicated airport shop.
With headquarters in Denmark, the design chain ORDNINGREDA has
opened four new concept stores within the past couple of months in Rome,
Prague, Johannesburg and Arlanda Airport, Stockholm.
"ORDNINGREDA's existing stores are all located
centrally in big cities. This also applies for our new stores. All the
stores are very different, each with their own local characteristic,
adapted to the market and the specific location. But all the stores have
uniform decor and expression, reflecting the simple ORDNINGREDA
style," says Lars Moller Nielsen, Managing Director of
ORDNINGREDA.
The Rome store is located in one of the older parts of the city, so
the shop has bowed walls and uneven floors. In contrast, the Prague
store is in a brand new modern shopping centre with bright lighting and
high ceilings.
Lars Moller Nielsen always takes a personal interest in the design
and decor of new stores. This is partly so that he can be well
acquainted with the new stores, but it is also part of the chain's
overall strategy for shop design, which is clearly easier to implement
if a single central person is part of the process every time.
The chain's first airport store
ORDNINGREDA has a shop-in-shop at Barcelona Airport, but end
November the chain opened its first own store at Arlanda. The store will
be operated by partners from NK Stockholm as a franchise in line with
all the other ORDNINGREDA stores, and this concept will
continue.
"In the future, ORDNINGREDA want to open more own stores
at locations such as airports or popular tourist attractions such as
Tivoli, where we have had a store since April. As a designer chain, we
want to locate at sites where customers expect to find us. Either
because they want to buy a gift to take home, or because they want to
treat themselves with some special design," says Lars Moller
Nielsen.
ORDNINGREDA are growing and looking to increase their number of
stores, but they are very selective with regard to location.
"We don't want to spread ourselves too much; we'd
rather concentrate on having our own stores in good cities with the
right customer-base and then supplement with locations such as airports.
Furthermore we're looking to have ORDNINGREDA outlets as a
shop-in-shop concept, similar to the outlet we have in the Magasin
department store in Copenhagen. We are currently negotiating with
promising chains of department stores in Canada, Switzerland and
France," says Lars Moller Nielsen.
The strategy will underpin ORDNINGREDA as an affordable,
honest, and reliable luxury brand.
First webshop
So far, ORDNINGREDA has only sold its products from physical
outlets. However, Lars Moller Nielsen is in no doubt that the success of
the retail sector for the future will depend on stores being
supplemented with internet sales.
Therefore, in the New Year ORDNINGREDA products will also be
available from the chain's webshop, which will be developed from
the well established system used for both web development and
distribution by BODUM, the parent company.
The webshop has primarily been designed for customers in countries
in which ORDNINGREDA does not yet have a presence, but it will also
attract other customers who want to buy goods on the net.
Photos
http://cdn.operateit.dk/ordning-reda/press_pic_dec11.zip
Facts
ORDNINGREDA
ORDNINGREDA designs, produces and sells paper goods, bags and
accessories. ORDNINGREDA products are built on design, quality,
simplicity and inspiration.
ORDNINGREDA was established by two Swedish siblings. The first
shop was opened in Stockholm in 1982. Since 2003, ORDNINGREDA has
been part of the BODUM Group.
Today the chain has more than 40 outlets in 14 countries throughout
the world
New ORDNINGREDA stores, autumn 2011
13 September - Rome 15 September - Prague 10 November - Johannesburg
28 November - Arlanda Airport
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