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Online Marketing
This Elusive Thing Called Branding And Why It's So Hard To Get



Everywhere you look these days everyone's talking branding. It's in every magazine, it's everywhere you look online. It's taught in a zillion online webinars, seminars and programs, addressed in numerous boardrooms and spoken about in deep reverential tones over business luncheons and after work cocktails.

The Essentials of Blogging for Small Business



This article is the third in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

7 Deadly Sins of Social: What Your Brand Is Doing Wrong



When social media first emerged marketers raced to be the first to master the new channel. We piled on in droves looking for ways to monetize and optimize before knowing exactly what social media really was. In the years since, marketers have learned that social is really just another way to communicate with your customers and prospects.

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

How To Use Marketing Technologists in Small Business

Read More: Content Marketing, Content Marketing Strategy, Digital Marketing, Digital Marketing Agency, Digital Marketing Strategy, Marketing, Marketing Technology, Online Marketing, Social Media Marketing, Outsourcing, Small Business, Jimi Hendrix, Small Business News



Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

5 Tips to Drastically Improve Your Email Marketing

Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends, Small Business America, Small Business Owners, Small Business Administration, Small Business Success Stories, Small Businesses, Email, Email Marketing, Digital Marketing, Online Marketing, Business Growth, Small Business Growth, Small Business News



Email marketing provides a huge opportunity for business growth when done correctly, so I wanted to put together a list of tips that you can easily adapt to your strategy.

Don't Ignore These Three Customer Journey Experiences

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

The Essentials of SEO for Small Business



With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase http://selectiveknack2429638.pen.io/ traffic to your website.

5 Basic Local SEO Tips for SMBs With No Budget

Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends, Small Business America, Small Business Owners, Small Business Administration, Small Business Success Stories, Small Businesses, Search Engine Optimization, Online Marketing, Online Advertising, Digital Marketing, Smb, Small Business News



As a small business owner you know that you must have a website -- but what good does it do if your potential customers can't find you online?

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

How You Can Master Social Selling to Get in Front of Any Customer

Read More: Linkedin, Business, What-Is-Working-Small-Businesses, Small Business, Sales, Marketing, Social Entrepreneurship, Social Entrepreneurs, Social Media, Social Selling, Customers, Online Marketing, Business Meetings, Entrepreneurship, Entrepreneurs, Marketing Best Practices, Relationship Marketing, Business News



If you run a small-business or a small marketing team you can't market like McDonalds or probably even your largest competitor. So why bother trying?

http://www.youtube.com/watch?v=bMIxDH_s20I

The Essentials of PPC for Small Business



This article is part one of a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.

Are You Having These 3 Customer Conversations Every Day?

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

5 Ways to Look Like an Expert -- Rather Than a Narcissist -- In the Digital Age



The good news is, today's digital world allows you to declare that you're an expert with relative ease. The bad news is, you'll be competing to gain attention in a crowded space.

3 Reasons Why Marketing Technologists Are Your Next Hire

Read More: B2b Marketing, Budget, Business, Business Strategy, Buzzwords, Cmo, Content Marketing, Content Marketing Strategy, Digital Marketing, Digital Marketing Agency, Digital Marketing Strategy, Hubspot, Inbound Marketing, Linkedin, Marketing, Marketing Technology, Online Marketing, Online Marketing http://www.exa.com.au/ Trends, Outsourcing, Small Business Administration, Small Business Finance, Small Business Owners, Strategy, What-Is-Working-Small-Businesses, Women Business Owners, Marketo, Small Business News



Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

3 Tips to Improve Your Email Marketing Effectiveness

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

6 Tips to Increase Social Media Shares

Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends, Small Business America, Small Business Owners, Small Businesses, Social Media, Social Media Marketing, Digital Marketing, Online Marketing, Social Selling, Small Business News



You would love if your blog content received more social shares, right? When your content is shared on social media it introduces a new audience to your brand. Social shares are essentially free exposure and advertising for your business -- use these six tips to help increase the number of social shares your blog content receives.

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

The Importance of Responsive Design for New Websites



The days of purchasing a domain, finding a host, and slapping on some content are over. Everyone uses the internet, but not everyone accesses websites using the same methods.

Send Better Emails Using These 7 Data-Backed Tips [Infographic]

Read More: Small Business, What-Is-Working-Small-Businesses, Small Business News and Trends, Small Business America, Small Business Owners, Small Businesses, Email, Email Etiquette, Email Marketing, Email Marketing Tips, Online Marketing, Digital Marketing, Small Business News



One of the most effective forms of online marketing, email marketing, is constantly evolving. As a small business owner you need to stay current with the trends in order to fully maximize the effect of your email campaigns.

5 Lessons I Learned As a Non-BB Owner at the BBAV Conference



It was an honor to be selected as one of the speakers at this year's annual Bed Breakfast Association of Virginia Conference. This conference this year was called Inspiration, innovation Rejuvenation and was held in Fredericksburg, Virginia on February 22, 2015.

How Can I Promote My Book for Free?



To be honest, the most effective marketing that an author can do doesn't involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost financially, at least!

Is SEO or PPC Right for Your Business? Ask Yourself These 3 Questions

Read More: Seo, Ppc, Online Marketing, Digital Marketing, Magicdust, Lead Generation, Mobile Web, Search Engine Optimization, Pay-Per-Click, Small Business, Small Business News



Often SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Read More: Relationship Marketing, Crm, Voice of Customer Research, Voice of Customer Marketing, Marketing Best Practices, Multichannel Marketing, Direct Marketing, Opt-in Marketing, Customer Engagement, Customer Experience, Cx, Integrated Marketing, Marketing, Online Marketing, B2b Marketing, Business Innovation, Consumer Marketing, Digital Marketing, Strategy, Business News



Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

3 Ways to Increase Customer Retention, Boost Profits





We all know that 20 percent of our existing customers generate 80 percent of profits. However, the customer retention efforts of many companies still leave a lot to be desired.




 
 
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