There's no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade.
The right story, told the right way, persuades and sells.
http://www.youtube.com/watch?v=674OfDJwIAI
Today's infographic shows how you can use stories to engage and persuade.
http://feedproxy.google.com/~r/KISSmetrics/~3/kBUZKclvkpc/
