Make sure your text and background has the proper contrast. There's evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they're readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at http://snook.ca/technical/colour_contrast/colour.html .
Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.
Frames have not been used on websites since the 90's. While frames were helpful in the field of web design back then, they were also problematic. Frame designs are harder to bookmark, and they make scrolling a chore. There are more modern ways to build layouts today.
http://www.youtube.com/watch?v=Ai6PEagQpAs
Make sure your site has a tagline. When a visitor clicks onto your site, you only have a little bit of time to hook them with your mission, purpose, and theme. A tagline should be short, clear, and explain what your site is about so that a visitor will be intrigued and remain on your site.
Now that you've learned some of the ins and outs of website creation, you should, hopefully, be a bit more eager to use it to your advantage and gain a reasonable amount of profit through it. Website creation is the future and now you have a good idea of how to become good at it. Use this to your advantage and become successful for years to come.
