Also be direct throughout your article or story. Leave the flowery writing for an essay or Google Sniper Review newspaper feature story. People who are reading articles and other material on the internet are typically seeking a particular bit of information and therefore, they simply don't have the patience to weed through unnecessary adjectives.
Use Web Writing Formats that Make For Easy On-Screen Reading
Most of the articles that a web surfer reads are read on-screen, rather than on paper. Very few articles are actually printed out for reading, so this must be taken into consideration when posting articles online.
Long paragraphs are difficult to read, on-screen and on paper. The eye can easily lose track of where the reader is in the story. Instead, provide short paragraphs of 50 to 75 words.
Also divide the story into sections with bold subheadings. And include bulleted or numbered lists when possible. Remember, people who are reading online are often searching for a specific bit of information, or they're looking for an answer to a specific question. Providing subheadings and bulleted/numbered lists will help bring the reader to exactly what they're seeking. Subheadings, and lists also tend to provide markers for the eye, making it less likely that the website visitor will lose his/her place while reading.
Improve Credibility in Web Writing
The website is a wonderful source of information. But it's also a source of misinformation. So boost your credibility by providing information sources, along with citations.
Also, dress up an article by speaking with a professional in the field and including a quote or two in the piece.
Interlinking Articles on the Web
Writers who publish on the internet have the unique opportunity to link articles, so a reader can travel from one related article to the next. And in the case of writers who earn money from page views or ad click revenue, directing readers to other articles provides additional opportunity for earning.
Linking can be accomplished with anchor text in the body of the story, where a word or phrase serves as the link to another page. Or the writer may opt to place a "Related Reading" section at the conclusion of the article to provide visitors to the web page with information on related or similar articles.
It should also be noted that every website has its own styles and preferences, also known as a website's "house style." First and foremost, website writers should adhere to the house style guidelines to ensure consistency and uniformity among the material that's published.
In sum, writing for the internet is most rewarding and profitable when writers adopt the above-mentioned components for articles, features and other pieces that are written for the internet. The changes that a writer must make on a story that will be published on a website are relatively minor, but proper style can make a tremendous difference when it comes to increasing page views and revenue.
Related Reading on Web Writing
Check out the Resources for Writers Page for more helpful articles, including How to Make Money Writing Online and Using Google's AdWords Keyword Tool to Increase PVs and Revenue.
