Website Marketing means promotion of your products or services over the net. Internet Marketing enables you to market your products and services online at a fraction of the price of traditional marketing.
Online Marketing includes creation of a strategy acceptable to your websiste to advertise your business on the internet. It binds together creative and technical areas of the internet including development design, ad and sale.
Business models that are different are involved by internet Marketing.
Some of the approaches of Online Marketing are:
Banner placement
Internet search engine placement
E mail newsletters
Link building
Article entry
Affiliate Marketing
Online direct selling
Pay per click marketing
Online Public Relations
Internet Marketing is the buzz word now. It has many advantages.
This can be used in search engine Marketing where ads are based on search engine results.
Cater to interests that are special - geomarketing and Online Marketing is a type of Advertising that appeals to specific interests and preferences rather than the usual comprehensive demographic.
Geo- marketing: Different content can be delivered by one according to geographical location, IP address, ISP of the customer.
The consumer can exercise her or his selection of information
Relatively inexpensive- On-Line Advertising prices minimum in comparison to other media like print and TV. There is no need to spend on assumptions that are physical. It includes a portion of the advertising budget that is conventional.
International business- In the tap of a mouse, reach out to an international crowd
Measuring statistics is simple -Nearly all aspects of online Marketing plan analyzed, quantified and could be traced. Advertisers can utilize many different means pay per play or pay-per activity.
Accountability- Internet Marketing vests advertisers with a greater degree of responsibility.
In spite of these advantages not all businesses are oriented because of the following disadvantages:
You could get involved in unethical or illegal practices like spamming. Another disadvantage is that sometime company is such that it demands a physical demonstration and has to be concrete to the consumer. Or you also may be search engine optimisation st albans targeting a consumer who's not computer savvy. Additionally, many customers won't be comfortable doing online transactions using their charge card.
Most customers browse the web to find the things they desire before they see a store. Out of all local company investigations, follow their search up to the store using a trip or a phone call. Of those, 61% end up making a purchase. Hence the significance of internet Marketing.
