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Your sister, brother, and parents may have a Facebook page. Maybe your mother and grandmother are too. But are your potential customers there? If they are, marketing here is a must, and this article will show you how.

It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and post links via Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Contests are a good way to market and get new followers on Facebook. Offer prizes or special deals to those who like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Always post a link to any new content on your site to your Facebook wall. For example, if you write a blog, make sure to link each post to your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Custom audiences allows you to personalize the emails that you send. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Your current customers need to be your main focus. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You have to respect your audience if you want to be successful with Facebook marketing. Doing so creates brand evangelists that will spread the word to others.

Target advertisements directly to your customers by using the "custom audiences" tool. Your conversion rate will be better and your campaign will be less expensive as a result.

Be careful about posting about your own business away from your personal pages. This can really help you to gain exposure. It needs to be positive attention. Only post things that are worthy of posting. Avoid spam at all costs.

Determine why you are creating a Facebook page in the first place. Never be a Facebook user for no reason. Do you want to communicate more effectively to customers? Or are you using it to have other speak with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.

Ask people in your fan base to comment on your recent product decisions. People like to get involved. Empowering them to make decisions is a great way to involve your community. As an example, a blogger could have readers vote on a topic they'd like to hear about.

It is essential that you work on keeping followers updated via Facebook. This does not mean posting 5 times a day, but it does mean regular updates. Keep your content quality up, and give your audience information that they really want.

Ask followers for insights on how to improve your business. Those that offer suggestions will feel important and a part of your team. If you ask your customers what they want it will help your campaign. For example, if you blog, try asking them what kinds of posts they would like to read.

You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Test different tools until you find one that has all the features you need.

Leave the comment feature turned on to be sure that people can leave posts on your page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.

You can use contests and competitions to help get likes for your business page. Offer discounts or a freebie to the winner after you have met your target goal. This gets you many more subscribers, and it also gets you a review from the winner.

If others will be posting on your Facebook page, be sure there is consistency. Your marketing will be most successful if it follows a predictable pattern. Get weekly updates prepared ahead of time so no one is left looking for them.

Try to stay on topic when posting to Facebook. For instance, posting about the government and interest rates is definitely applicable to selling homes. An adorable kitty video may not be the best thing to keep your fans engaged.

The Power Of Affiliate Marketing Is In Your Hands If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. A successful page requires constant attention, and you may not be in a position to provide it. If you post often, people will see you as more engaging. It may be worth it to you to pay someone else to do it.

Stay updated on new Facebook features. Using the latest features and tools is a great way to stay relevant and impress your followers. Don't hesitate testing new features prior to knowing how interested subscribers are going to be.

You should think of the contests you hold as more about engaging your current fans more than just getting new ones. Fans that you get from holding the contest usually do not last long. All they want is the chance to win. Use it to reward loyal customers.

Now you can see that with a little time and effort, Facebook marketing can be a great tool. All that you have read here may help you if you practice. When you see profits increasing, you'll be pleased with your results.