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ignorantelite3049
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7 hints for writing a powerful business communication
Effective business communication is the perogative of every would-be-successful entrepreneur.

What is communication? Communicating is the transfer of ideas, thoughts, signals, symbols, approaches and actions from one individual or group or party .

Business is all about communication. The companies all around us today are a product of notions that were "conveyed" to specific people. A transfer was of notions and thoughts - which is communication! The brand identities spread all around the business landscape have one aim - to convey the company's nature. If we must reach our target market, then we have to be willing to take part in substantive, effective communicating!

Not just communication - but effective communication!

There's no point staying in business if you are not prepared to stick your neck out for an efficient business communication - whether verbal or written.

In the industry world, written communication is as crucial as verbal communication. On the other hand, a close observation has revealed that more executives have lousy company writing skills which may have accounted for a lot of company failure, fueled major crisis, increased rejection rate of services and products.

In the event that you must compose copies including sales letters, brochures, memos, prospectuses, catalogs, print advertising copies, press releases, proper speeches, novels, articles, sponsorship letters, letters of agreement, etc, then you will need to have an understanding of how to write effective business communication.

Although certain elements are thought to be essential when writing business communication that was particular (as listed in the preceeding paragraph), in composing a powerful business copy you must maintain tune with all these principles:

1. Effective business communication IS A SKILL THAT CAN AND MUST BE DEVELOPED. If you're not well-grounded in your official company communicating language - which naturally is English for Nigeria - then try and improve by attending additional English Language classes. You can't write expressions that are better than you understand. Buy a dictionary. Research new terminologies. Learn how tenses and words are combined. Pay attention to the news. Read papers. Each of those will help you in your advancement effort.

2. Understand the intent (or objective) for your correspondence and make that point just. Do not try to show off by merging several points that are unrelevant.

3. If what you're writing is significantly more than a note pad office memo to surbodinate or a collegue, usually do not run your company communication. Make sure you devote adequate time to proof read your work. It will pay in the long run. Even if you should meet with a deadline, read and re-read for accuracy sake.

4. Ensure a friendly tone can be used except for cases whereby the company communication is diciplinary in nature and demands such. When composing for business purpose, have a picture of your receiver in your mind.

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5. Don't make your organization communication too much time. Regularly than not, long business communication aren't read. Active executives may manage to read the first three paragraphs up while essential points are lost in the epistle! Except for some technical products or if requested for, in the event that a proposal must be written by you, keep it to just 2-3 pages. Do not make your writings to be unnecessarily boring. Steer clear Informal Communication of the trap of wanting to include every detail in a single file.

6. Use pictures where and when necessary. Graphics they say speaks better! Some stories are told by graphics. Get a definite and applicable picture to back up your points should you must rely on them.

7. Make sure your business communication is packaged. Use aesthetic images quality bond paper and prints. The jist that the way in which you look is how you'll be addressed applies here also. Give your receivers every reason.




 
 
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