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Facebook is a site that most people in this country use. However, it can also be used for business marketing. Though you need to pay for some marketing choices on Facebook, others offer you a market opportunity for free. Keep reading for advice on how to use these features.

Talk to your fans. Check out anything posted to your wall. Many successful businesses have gotten several marketing ideas from the public. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

e-commerce operations When you are using Facebook for marketing, you must make your page stand out from among the crowd. Add colors and pictures to your page. Users on Facebook are attracted to these pages over plain ones.

blog marketing Any content published online should be linked to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. It's also possible to link Twitter to Facebook so that all your tweets display there too.

Use Facebook Offers to promote your special deals. Set up your offer and turn it into a Promoted Post on your wall. A good offer will appeal to potential customers as well.

One of the best marketing tactics is to hold a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will have the chance to communicate with a large amount of people.

Don't turn off the guest commenting function on Facebook. Not allowing your customers to post causes them to think that you don't care about their opinions.

One strategy for turning visitors into fans to to maintain a fans-only content area on your website. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Don't put too much of your page behind barriers, though, or it'll get hard to draw anybody to it through SEO and other marketing methods.

You should start a group page for your company. Your group can be a place where you and your customers interact with each other. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. That can be a good way to get to know all the people who may purchase your products.

search engine marketing Don't turn off comments! It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.

Make sure that you do your homework on Facebook before creating a page. The more you understand what Facebook has to offer, the more useful its features will be to you. Take a look at their help center and see what you can learn. It will give you an advantage that will pay off.

These tips have just given you an advantage over your competitors. Of course you have to use the tips that have been described. Begin to plan a campaign now, and put these tips to good use.