Driving targeted traffic to your website is all about knowing which method's going to work for you. Making sure you have a good AdWords Quality Score is imperative if you will be or are using Google AdWords to drive traffic. The efficiency of a campaign is measured using this system and if yours meets the criteria then you will find that your score will improve. A high Quality Score offers multiple benefits, including a higher number of clicks at smaller prices. Given below are a few simple to apply tips that you can use right away to boost your AdWords Quality Score.
Modify Your Bids: Google uses a wide range of variables when working out your Quality Score, including how you modify your bids. Essentially, your goal is to maximize the results of your campaign by getting a higher number of clicks that convert while also making sure you are paying as little as possible. So when you see a particular keyword giving you a positive return on investment, increase your bids on it.
On the other hand, if you find a keyword phrase giving you a low conversion rate, decrease the CPC bids on it. What you're doing here is boosting the performance of those ads that are working out well for you by paying more than what you were. These factors will not only affect the position of your ads and increase your CTR, but they will help to boost your Quality Score.
Improve Your Landing Page: The better your landing pages are, the better their performance will be and the more impact they will have on your Quality Score, helping to increase it. First of all, make sure that the load times of your landing pages are minimal. You need to optimize the CSS code of your landing page and its images by removing calls to external sources as well as cleaning up your code and removing what is unnecessary. There's no reason for you to push things too far by taking your CSS and JavaScript code and compressing it.
You must ensure that your image files are as small as possible and that you don't http://www.adwordsmarketing.com/index.htm have too many offsite connections to other scripts. You should also study your landing page's bounce rate and the time your visitors spend on there by using a program that tracks information such as Google Analytics. If you notice a higher bounce rate, then do see what you can do to bring it down by adding or subtracting various elements from your page.
Find Things You Can Do Better: There will always be things that can be enhanced in your AdWords campaigns and since your Quality Score can sometimes drop without there being a clear motivation for it, you need to find out exactly what areas affect it. You could do everything and still get unsatisfactory rating, which is normal. This is when you need to analyze the information provided in your AdWords account, in the "Details and Recommendations" section, which is shown alongside the keywords as a magnifying glass. Even though there are many different factors that influence your Quality Score, taking this step will give you a lot of clarity.
Make sure you are intimately aware of Google's quality regulations so that you can be certain you are doing everything properly. Since Google doesn't keep quality data a secret, you should take advantage of the information they provide.
disillusionedgr15 Community Member 
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