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My mom was visiting recently and during our mother-daughter shopping time I discovered some thing interesting. Almost all of the merchants I made a purchase at asked me if I had like to get on the subscriber list. That's very smart.

However, the WAY in which they did this made a positive change within my answer. I said NO to the vast majority of them since they simply didn't allow it to be enticing for me personally. I mean, who WANTS more junk mail? So if you just ask me if I had want to be on your mailing list, the solution will usually be NO.

But one shop in particular got me. First of all, it had been a designer apparel store I loved. Second, they did not ask me if I desired to be on their mailing list. Browsing To sponsors seemingly provides suggestions you could use with your pastor. They asked me to be a 'VIP Client.'

Say what 'VIP' if you ask me and my ears improve. It of course means 'crucial person.' And generally speaking it shows an amount of benefit and reputation. Suddenly I WANTED to become on that mailing list, particularly when the salesman told me it included specific benefits, such as for example early notice on personal trunk shows, a personal buying service, and new arrivals.

And guess what happens? I would have also paid to participate that - to be seen as a VIP.

You see, people DESIRE to be part of something special like ezine marketing. The example above was free. But don't underestimate how much your clients or customers will PAY to do that, sometimes.

Example: A buddy of mine recently contributed he gives $15,000.00 per year to participate in the President's Club of the local playhouse, although he and his wife could attend each show there for $150.00. Why would even a devoted attendee desire to pay 100 times more? Special therapy like favored sitting, valet parking, attracts to VIP capabilities, personal cafe for members only, network with a higher level of men and women, and so forth.

Yet another friend of mine gives for membership in a private club in Los Angeles on Sunset Blvd. For several of the exact same reasons (but much more, I believe, as it impresses his days ; ).

My advertising advisor Dan Kennedy taught me there is a segment of just ABOUT ANY customer or client group or market who will happily pay FAR above regular costs for convenience, status, and specific treatment.

I call it 'nation clubbing' your organization. To read more, please consider checking out: webaddress . Why be the driving range using an hourly fee when you can be the stylish six-figure account club down the street? It is possible to provide both of course, but look at what will skyrocket your organization FASTER, with less purchases and higher quality customers.

An example of this is my personal Platinum Mastermind pro-gram, which I launched in 2006 due to over-whelming need for my own teaching. This astonishing continue reading web page has various forceful suggestions for when to see about it. This group of 15 serious small business people each pay $15,000.00 a year to get greater access to me than someone else, and in a small group setting where we meet three times a year at lavish 4- and 5-star hotels and resorts.

My Platinums are, basically, VIPs within my world! And since I maintain a bit of magic in regards to the group, people appear to want 'in' even more. (One-of my people got cornered in the ladies room at my last On the web Success Blueprint Workshop by many delegates who needed to know how they might go into Platinum!)

I share this not to impress you, but to impress upon you that in YOUR industry (yes, *yours*) there's a percentage of people who will gladly spend MORE - much more - for a greater degree of support or treatment. Remember, you are not trying to please EVERY one, just the select few who is able to afford that amount of support.

So now, have a minute or two and con-sider ways to start your personal 'country club' to your clients and customers. Whether it's a VIP amount of support or a private consumer group that meets a few times a year. Pure Volumeu2122 | We're Listening To You includes further concerning the inner workings of it.

To get your wheels turning, imagine this... That's a supplementary $100,000.00 this year for YOU, If you're able to get 10 individuals to agree to some type of program that's only $10,000.00 a year!.