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NO warning flag: While most soccer fans would consider Germany and Argentina to be the big winners in this season's World-Cup, both Nike and Adidas are claiming success on the social media front.

Sights from locker areas, the arena areas and canal are on tap . Additionally, there are illustrated diversions of vital complement minutes, in addition to a live talk-show called "The Dugout" hosted by KickTV from Adidas World-Cup headquarters in Rio where players like Brazil's Cafu have halted by.

All in all, Danger Everything has received 6 billion-plus campaign perceptions in 35 nations via Television, cinema, electronic/ outside and mobile, gaming, printing. And one-third of those perceptions happen to be via mobile phones. That's cause Nike's document digital viewership of 372 thousand perspectives, because of the Beaverton, Ore.-centered brabd's all time top two electronic videos, including 2 of the top-20 electronic video manufacturer efforts.

And on Saturday Adidas sponsored its sixth annual AdiCup in Brooklyn, a fashion -friendly football match featuring such groups symbolizing Acne Galleries, Opening Service, Momofuku and additional New York design -setters.

Nike suited up 10 of the tournament's 32 teams. The Nike Soccer Facebook account has reeled in over 2.3 thousand followers. In its recent year end earnings record, Nike posted a 21 % gain to $2.3 million. Its #RiskEverything campaign, containing of three movies -- The Last Match, Winner Stays and Guys in the Stadium, has racked up 388.6 million views. 400-million on-line views have been accumulated more than by the three films. The Last Match five- Nike developed minute place from Poison and Wieden & Kennedy, a London-based agency led by Tank Girl creator Jamie Hewlett.

Over at @adidasFootball Germany's Jones Mueller's hat-trick versus Spain is a stand-out cut with many of the almost 1.5 million followers. Adidas also has an U.S. special Facebook account @adidasSoccer, that has 82,800 lovers.

Nike's Risk Everything efforts appear to have been everything but risky, considering there have been 22-million campaign betrothals to day, as in likes, opinions and shares. A Nike spokesman noted there were 650,000 uses of #riskeverything in sociable press, 250,000 user-generated danger everything "memes" to day, an average 100-second keep at the cellular website and more than 5 million visits to product pages at Nike's website.

Actually Adidas World Cup soccer ball has its twitterfeed -- @bracuza -- and nearly 3.4 thousand followers to boot. Challengers for the World Cup's MVP were declared there Friday. That's where the contentious objective that France's Kareem Benzema scored to defeat Honduras can be relived by results of fans. Yet Another wildly popular must see has been Colombia's Pablo Armero demonstrates the on- dance he and a few team-mates did after defeating Portugal.

Nike's key marketing officer Davide Grasso stated, "This summer Nike is linking with consumers through soccer like no other brand. Our target is to serve consumers and players with creation and inspiration, so the reception we are finding to the campaign shows that we are realizing that with achievement that is unrivaled.